This post on Forbes is certainly super exciting


Bill Carmody asked 72 CEOs for their advice in 140 characters and, upon further analysis, discovered 10 categories of behaviors that were consistent against all the answers he got back.




3 Marketing Mistakes That Can Turn Customers Away

The real challenge involving marketing mistakes is how you respond to them. Once something has already started, you will find that you have to let it continue going if you do not have the power to stop whatever is going on. When that scenario begins to play out, then you can monitor the ripple effect and take the right action.

You might want to make use of additional marketing plans. If you have a plan B that is still making money for you will help to smooth over the rough patches that you might incur.

You think that something is going well until you realize that it is a big mess. Case in point is the use of coupon codes and how you program them into your payment process. A lot of times you will encounter a code that has a program where the code is entered last. What some businesses want is to apply the discount after you pay the full price. Sadly enough, some companies let this happen. You might find some people who will put up with this, but that percentage is very small. Place your coupon codes properly and compute the price correctly.

Large marketing mistakes are made every day. Trying too hard is one of the biggest. That translates to selling too much and too aggressively and everybody hates it. Many people that sell are usually oblivious to the fact that they are trying too hard. If you are not sure, then ask someone you trust and who will give you the straight talk about it. The inner alarm tends to go off when people see a hard sell coming their way. It’s all about relationship building, and doing pre-selling. This creates a different atmosphere entirely.

Waiting until the last minute can do a lot to harm your company. This is likely to take place when you are a newbie. You have so many things that need to be done. In reference to your brand, you cannot wait until tomorrow. You might do this because it is vague and there is nothing to make you do it right away. Remember that when working with marketing many things are based upon that first impression. You cannot let your brand slip away. Some marketing mistakes are just devastating while others cause barely a ripple. In essence, we are all subject to the potential of making them. Committing a number of smaller mistakes is not easy to detect when you do them a lot. It can be very disastrous if all of the mistakes are happening at once. Many people simply claim that everything is failing and become frustrated. You need to look at this as a series of problems put together, take a deep breath, and try to fix what is happening.

Scott Carter PM Capital